Showing posts with label business cards. Show all posts
Showing posts with label business cards. Show all posts

Sunday, September 04, 2011

Business cards

I posted not long ago about how I occasionally get query letters because of my abandoned website. I kept meaning to do things with the website, partly because it's on all my business cards so I didn't want to get rid of it. This morning I realized I can use the money I save on not having a website and use that money to buy new business cards.

I don't have business cards for my teaching career. I just have them for writing.

So here's what I learned about business cards and screenwriting.

First of all, have one. A few years ago I volunteered at the Creative Screenwriting Expo - back when it was cool - and I met a ton of people. At the end of the weekend we all went to exchange info and scribbled our numbers and emails on loose sheets of paper. I immediately went out and made business cards.

I have handed out a lot of cards to people I met at parties and events and whatnot. It's handy to have them right there in your wallet, ready to grab and deliver.

The first card I used I made myself with those printer sheets you get at Staples. Those suck. They're flimsy and they look like shit. Suck it up and spend the money to get a decent card.

Beware that some cheaper online websites are fraudulent places. They send you business cards, sure, but they also collect your personal information and if you sign the agreement without reading the fine print you accidentally sign up to join some kind of club that charges your credit card on a monthly basis.

The online place I used for the past two cards is Overnightprints.com. They did a good job, cheap, and they don't scam you.

The cards I've been using a friend designed to resemble the website design.  They have the logo, the website, and my contact information. They also list me as a "Writer, Producer" and have a black back side.

I really, really regret putting "Producer" on my cards. Like REALLY regret. I feel like an idiot every time I hand that out.

A lot of people will tell you not to put Writer on the cards either, and I get why they say that, but sometimes if I go to an event I come home with a stack of cards and don't remember who's card is whose. So I put Writer on mine so the person who looks at knows how to categorize me. It's just my personal preference.

But the producer thing is stupid. I produced one short film; I am not a producer. When I bought the cards and created the site I had all these big dreams that I abandoned when I realized how ill suited I was for the purpose. Yet I keep handing out these damn cards, cringing and explaining to people that I'm not really a producer. So the first thing I did with these new cards was remove that word.

The cards list my website, but I never use that site. I use this blog. So I changed that on the card. It doesn't list the site anymore, it lists the blog.

The last thing I did was leave a white back on the card. My old card looked really cool with that black designed back, but when your entire card is black, nobody can write anything on it. What if someone wants to make a note of something they want to remember about you? They can't do that if the entire card is black.

I also ordered far fewer cards. Years ago when I ordered these cards I was going out every weekend meeting zillions of people, and I thought I'd be handing out cards like water at a marathon. It was also cheaper overall to order more cards, so I ordered 1,000. Yes, 1,000 cards that say "Producer" on them. Most of them are still in a box in my office and will shortly be recycled.

This time I ordered 250. Much more reasonable.

These are the lessons I learned about business cards. Obviously if you don't live in LA you won't hand out quite so many, but you may still want some for the few events you do attend when you're in Hollywood, or for screenwriting related stuff that goes on in your town. I don't know. But this is my experience.

My main piece of advice is seriously, don't put "Producer" on your card unless you're actually a producer. Don't be like me. Dumb.