Saturday afternoon the Beefcake and I headed off to the Arclight Hollywood, one of the few theaters in the country that screened Morgan Spurlock's new Film, Pom Wonderful Presents The Greatest Movie Ever Sold.
We got swag. As we handed the guy our tickets and he handed us two coupons ("The Greatest Coupon Ever Printed"), a sample packet of Seventh Generation laundry detergent and a full stick of Ban deodorant. Sweet. Now we don't have to go to the drug store after the movie.
I do love the Arclight when it's not packed, because you don't have to do the mad rush to get a good seat and you don't have to watch commercials, which is a bit ironic given the nature of the film we are about to watch.
If you haven't heard about this film yet, it's about Spurlock trying to get product placement in his movie about product placement. There are scenes in the movie where he talks about how those scenes will be in the movie.
The film itself is pretty funny. Morgan Spurlock's greatest gift is turning the camera on absurdity and laughing at it. The man had more fun with the idea of Main and Tail shampoo than I've ever seen anyone have with hair care products, and it made what could have been really dry material a blast to watch.
We all knew McDonald's wasn't healthy, but when we saw just how much damage an all-McDonald's diet did to Spurlock's body, I think we were all kind of amazed. That's a bit of what's missing here. We all know product placement exists, and we all know advertising is all around us. I didn't come out of this film feeling blown away by a new experience.
That's not to say there was nothing to learn here. Spurlock goes through the process from beginning to end - how you get those products in your film, the kind of sacrifices you have to make, the kind of ridiculous requests corporations make of the filmmakers. And it was horrifying to hear the story of the guy who bullied a director into product placement by threatening to cripple his production. There was a lot of really good stuff here, and again, it was fun to watch. Spurlock is nothing if not fun.
In the end, I'm not sure what we were supposed to learn, and maybe that's the point. Some documentaries are more about asking questions than drawing conclusions. This could be one of them. Beefcake and I came out debating what the point was. Everyone's a sell-out? Product placement is just a part of life that we should get used to? Horse shampoo is hilarious?
I don't know. Maybe I'm not supposed to.
So if Spurlock's goal was to make me have fun, laugh, and ponder product placement in the films I see, he has succeeded.
Showing posts with label documentaries. Show all posts
Showing posts with label documentaries. Show all posts
Sunday, April 24, 2011
Wednesday, June 30, 2010
Thoughts on the film: Thunder Soul

I was in band in high school. I played the flute because that is the cheapest instrument available at the flea market where my parents picked up my nickel Bundy beginner flute. At that time of my life they were desperately searching for a hobby I could love. I got in fights at gymnastics and I didn't give a shit about chasing after a soccer ball and the choreography in dance class served as too great a challenge for my uncoordinated little body, but the flute I liked.
Unlike a lot of girls who picked the flute up and put it right back down after a month or two, I loved it. I played it all through elementary, middle, and high school, and only quit after a year in college made me realize that I would never be a professional musician because I'm just not that good at reading music. That, and writing loved me better.
Once in high school our band played as part of a group of 100 high school bands that represented the state of North Carolina at an anniversary type deal. After hours of marching in our wool uniforms through the summer heat, carrying our instruments big and small, we were told that we couldn't get into the event because President Clinton decided to show up at the last minute and there wasn't time to get every student through the metal detector.
As we stood outside the stadium lamenting our fate, the black high school band standing near us started to play. They played something we were never allowed to play. It was funky. They danced with their instruments and they grooved, and we just sat there, stiff as our director would not allow us to use our instruments to protest this great injustice.
Outside of marching band, I was also a member of the flute ensemble, a group of 4-6 girls who played boring ass Mozart quartets and Canon in D and lots of proper drudgery. I wanted more than anything to join the jazz band, but flutes were not allowed because they just aren't as cool as horns, evidently.
So when I watched the documentary film Thunder Soul Saturday night, it resonated in a big way.
Thunder Soul is the story of the Kashmere Stage Band, an all-black high school band who won every contest there was to be had in the '70s, and even recorded and album or two. In the film the members of the band get together 30 years later to perform a concert for their dying old band director and father figure "Prof". That band I mentioned a minute ago, the black band that funked out in the parking lot of the stadium we weren't allowed into? Yeah they didn't know it, but they owed that groove to the Kashmere Stage Band.
This film was one of the better documentaries I've seen in a long time. It was surprisingly funny, for one thing. It was poignant and beautiful and fun, and immediately made me run out and buy the band's album to give to someone I know who absolutely loves funk.
The film even managed to make me get out my old flute - not the nickel piece of crap Bundy this time, but the silver Gemeinhardt I saved up for in ninth grade - and play it. And just like the members of the band, who had not picked up their instruments for 30 years, I sucked big time. But just like the members of the band, I will practice until I remember how to play as beautifully as I ever did.
In the film Prof says "So let me get this straight. They were taught so well that thirty years later they still know how to play?" Yep. That's some good teaching right there, and some good musicians.
This man changed their lives by teaching them to love music, and this documentary follows that love of both the man and the sound, and does an amazing job of showing us that love. As soon as it gets distribution, I highly recommend you pick it up.
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